Cleveland Clinic Children’s partnered with The Adcom Group to tell the story of its comprehensive, close-to-home care for Northeast Ohio’s infants, children and adolescents. We did so via an environmental graphic takeover at the Beachwood Place Mall, a strategy that included a massive sky banner, bulkhead panels, escalator and floor decals — all focused in the space’s central atrium. Beyond that, unique stroller graphics and standing banners throughout the mall further reinforced the message.
Creative Director: Derryl Strong
Words: Mike Derrick &
Papercraft: Derek Maxfield
Account: Lauren Fight & Carmen Zadell
Client: Cleveland Clinic