Cleveland Clinic
Children's Out-of-Home

Art Director

Cleveland Clinic Children’s partnered with The Adcom Group to tell the story of its comprehensive, close-to-home care for Northeast Ohio’s infants, children and adolescents. We did so via an environmental graphic takeover at the Beachwood Place Mall, a strategy that included a massive sky banner, bulkhead panels, escalator and floor decals — all focused in the space’s central atrium. Beyond that, unique stroller graphics and standing banners throughout the mall further reinforced the message.

Creative Director: Derryl Strong
Words: Mike Derrick & 
Cindy Hill

Papercraft: Derek Maxfield
Account: Lauren Fight & Carmen Zadell
Agency: Adcom
Client: Cleveland Clinic

Cleveland Clinic Children's OOH — Hero 1

Cleveland Clinic Children's OOH — Hero 2

Cleveland Clinic Children's OOH — Hero 3

Cleveland Clinic Children's OOH — Sky Banner

Sky Banner


Cleveland Clinic Children's OOH — Bulkhead Panels

Bulkhead Panels


   

Escalator Decal


Cleveland Clinic Children's OOH — Floor Decal

Floor Decal