DAP Non-Traditional Advertising

Art Director

DAP sought to build buzz for the Spec Line launch in several ways. These two award-winning tactics did so for both an internal audience (via the elevator graphic at corporate headquarters) and an external one (shopping bags available at an industry trade show).

Floor Graphic: TRG Reality
Agency: Melamed Riley
Client: DAP Products Inc.

DAP Elevator Floor Graphics

DAP Commercial Shopping Bag