The Cleveland sports world brought us "The Drive," "The Fumble" and "The Decision." Clevelanders, however, aren't about giving up. They're about hard work, dedication and compassion. So is The MetroHealth System, which Melamed Riley sought to brand as the "Proud Sponsor of the Comeback." The spots in this award-winning television campaign mirror the look and feel I developed for the corresponding print campaign.
Words: Rick Riley &
Producer: Jim Bird
Director: Arni Thor Jonsson, TWC Films
Editor: John Scofield
Engineer: Rich Maurer, Garage Creative Studios
Agency: Melamed Riley
Client: The MetroHealth System