Minwax A+ Content

Associate Creative Director

In recent years, Minwax has developed a range of new/improved products that give DIYers and pros alike the tools they need to complete stunning projects in an industry-leading assortment of colors. In order to boost conversion rates and strengthen brand presence online — improving the customer experience — we launched an improved slate of A+ content pages for products ranging from Color Series stain to Polycrylic Max topcoat to Minwax's line of wood repair offerings. These mixtures of lifestyle imagery paired with ease-of-use and system-sell copy live at the bottom of individual product pages.

Words: Mike Baroni &
Devon Hannan
Account: Emilee Slattery &
Nate Peloquin
Brand: Minwax
Channel: Multiple

Click each image to enlarge

Color Series Premium Oil-Based Stain

Polycrylic Max Crystal Clear Protection

Water-Based Helmsman Spar Urethane

Polycrylic Crystal Clear Topcoat

Oil-Based Pre-Stain Wood Conditioner

Water-Based Pre-Stain Wood Conditioner

Wood Repair